It may seem pretty obvious that acquiring customers should be essential for the growth of yoga businesses, yet this seems to be often forgotten in today’s noise of the social media, emails, Internet and the digitally plugged in world. It may also feel as long as we are online, clicking and sharing, we are doing something, but in reality all we could
Yoga Studio Marketing Bad Reception
Posted onDo top yoga studios practice good marketing? In New York I was excited to try my favorite yoga studio I have known through the years in London. On a Saturday morning I woke up early and before having a morning coffee took a subway to the studio. I walked in and up to the reception desk. The receptionist never blinked, looked
My wedding week in NYC and honeymoon yoga
Posted onThe wedding day in NYC was the best day ever:) I could not have imagined a better wedding, we started a day with accidental Thai chi in the Bryant Park, then we were late because Alan would not leave the cafe:) we were stuck in traffic and had to run last kilometer or so, police officer sent us to the wrong
September students are back
Posted onIt’s the first few days of September and I reluctantly find myself taking out a mock leather jacket from the wardrobe. Where we live schools are clearly back and moms are running around in between kids school runs. Bad news for holiday lovers, good news for yoga studios. With people back in towns and cities, it’s time to get busy. Here’s
5 Reasons Your yoga studio advertising will fail and what you can do about it
Posted onMost yoga studio advertising are destined for failure because expectations are too high, and budgets are very low. Decisions on student attractions are based on assumptions rather than data and understanding client behavior. Whether you are managing your studio marketing yourself or have a manager in charge, ask these 5 questions to determine if your yoga classes or studio is on the
yoga teachers how to use quiet summer days to boost student attendance
Posted onTraditionally for most independent yoga teachers summer can be quiet (that is of course you are yourself travelling and teaching retreats in the sun), especially when schools are off. In the yoga studios that I go to on a regular bases half the classes are been cancelled for August due to low attendance. If you are in town and not
How do you shut down the studio with 28m visitors to your yoga doorstep?
Posted onI’d already forgotten of the yoga studio which closed down in Camden when I read in yesterday’s FT eye popping stats… Last year 28 million hippies, tourists, city dwellers and anyone in search of the alternative and cool made it to London’s Camden Market (Source: The Financial Times). I then remembered the yoga studio I used to visit in the heart of Camden, that
Recipe for success: Why getting clients without a website is still cool, our next case study, Alexandra’s story
Posted onFor just a moment, let’s forget about marketing, social media, flyers, and all about do this and the other. After all, with so many tips and how to to everything advice, not only it is easy to get distracted, but if we all sat to read books and manuals, we would be killing the economy. Let me tell you a story
Start Me Up
Posted onWhen we are not putting yoga articles together, researching or working with businesses we daydream about new business concepts. It’s easy to get “stuck” doing what we do, having creative ideas can feel refreshing, inspiring and you never know where your next business or the idea of launching a new service can arrive from. If the thought of starting something new inspires
from AlJazeera news who owns yoga
Posted onI’ve always been interested in the business side of yoga, obviously… you could easily tell from the articles such as Commercializing yoga… to Marketing yoga like Pattabhi Jois… and voicing my opinions on Chopra’s ambitions to reach 100 million people, it will be wise to say I like businesses that thrive, spread the message and touch people’s lives. That’s why I