The relevance of Internet in yoga marketing today

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Ease and affordability is one of Internet’s most important achievement in yoga marketing today. For most, Internet Marketing is simply a means of maintaining healthy and stress free holistic business and yoga business. It is also one of those tools that requires no marketing background. Yet, the interesting fact is,5% of New Yoga Online Prospects Equal 34% of Your New

15 Facts to Know About Yoga Industry Stats

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      Here are some facts from yoga industry statistics Whopping $6 billion was spent on yoga products last year A simple search for “Yoga” returns 61,974 results on Amazon One in 10 Americans now practice yoga Yoga is being practiced in USA since late 19th century but it only gained popularity around 1960s The percentage of people that

Future of Business of Yoga as Featured on the BBC4

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“Once upon a time, yoga was a mystical eastern discipline, practiced in the west only by a handful of committed adherents. But in the last decade it’s become mainstream….” Back in October Jolyon Jenkins has interviewed me for the BBC4 program, about business aspect of yoga. Interesting program to listen to what’s happened to yoga, the future of independent yoga

3 Ethical steps to build your yoga business exclusive to Yoga and Health Magazine

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The article appeared in the Yoga & Health Magazine January 2011! 3 Ethical steps to build your yoga business – Part 1 by Tamara Machavariani Just last October I received a call from the BBC. It was about the business side of Yoga. The question was, ‘Should Yoga be marketed like a regular business? If so, should Yoga teachers have marketing

How to market yoga workshops and get new students in 7 easy *Offline* marketing steps for Yoga Teachers and Therapists

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Let me share powerful OFFLINE yoga marketing strategies for yoga teachers and therapists in case you need to RAISE emergency cash FAST in 7 simple steps: PRINT THIS NOTE AND REFER TO IT LATER AS NEEDED 1) Decide who is your target market. Go very narrow, for example narrow niche would be “Yoga For National Health Care Services”, or “Massage