It may seem pretty obvious that acquiring customers should be essential for the growth of yoga businesses, yet this seems to be often forgotten in today’s noise of the social
Do top yoga studios practice good marketing? In New York I was excited to try my favorite yoga studio I have known through the years in London. On a Saturday morning
The wedding day in NYC was the best day ever:) I could not have imagined a better wedding, we started a day with accidental Thai chi in the Bryant Park, then
It’s the first few days of September and I reluctantly find myself taking out a mock leather jacket from the wardrobe. Where we live schools are clearly back and moms are
Most yoga studio advertising are destined for failure because expectations are too high, and budgets are very low. Decisions on student attractions are based on assumptions rather than data and understanding
Traditionally for most independent yoga teachers summer can be quiet (that is of course you are yourself travelling and teaching retreats in the sun), especially when schools are off. In
I’d already forgotten of the yoga studio which closed down in Camden when I read in yesterday’s FT eye popping stats… Last year 28 million hippies, tourists, city dwellers and anyone in
For just a moment, let’s forget about marketing, social media, flyers, and all about do this and the other. After all, with so many tips and how to to everything
When we are not putting yoga articles together, researching or working with businesses we daydream about new business concepts. It’s easy to get “stuck” doing what we do, having creative
I’ve always been interested in the business side of yoga, obviously… you could easily tell from the articles such as Commercializing yoga… to Marketing yoga like Pattabhi Jois… and voicing my
