3 Logical Ways to Multiply Your Talent, Clients and Income (Part 2)

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How to Increase the average size of the sale per client in yoga business

In part one I started with Anna’s yoga studio story and how she turned her business around with new studio marketing tactics.

In this part I will share how Ana generated additional £800 from her yoga classes!

Yoga Studio

Let me start by asking you a question.

Did you ever visit a yoga shop to buy a new mat and ended up buying just that? Or did you also buy more yoga stuff – books, DVDs from your inspiring gurus? And despite of your good intentions not to send anything extra, did you end up buying another top and matching pants…?


Let’s go back to Ana’s story!

What Ana did different this time, she started selling yoga books, DVDs, CDs, jewelry and really cool mats end of every class. She also did it in ethical manner, simply offering and making her students aware that they could purchase conveniently additional items from her yoga shop, instead of sending to her competitors studio.

Does it sound obvious?

Maybe, but the fact is, by incorporating those simple UPSELL strategies in your yoga business you can increase avarage cash spent from each client! Just like Ana managed to increase spend by additional £8 per student in one month!

You might be asking yourself, why bother for £8, but let’s do some math, based on Ana’s case study.

Average Sale Without Selling Products:

  • Number of students 100
  • Yoga class price £10 drop in
  • Total sale: £1000

Average Sale With Product Upsell:

  • Number of students 100
  • Yoga class price £10 drop in
  • Average product sale: £8
  • Total sale: £1800

What could you do with additional £800? Invest in advertising? pay your studio rent upfront?…

That is not all of course! When you have a product to sell you can do it from your online website whether you teach or are relaxing on the beach at the yoga retreat holiday. Remember, selling products breaks link between trading hours FOR money! And even greater news is that, these days you don’t even have to have your own product to sell…but that is another story for another time…

Check out part 3, what else did Ana do to multiply her talent, income and students!

Tamara Machavariani


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