First of all if you have not done this alreay, give yourself a good tap on shoulders for being great at yoga business, you deserve it!
And I mean it
We all know what it takes to bring that ONE client in your doorsteps, Client don’t just fall into your path
So whether you have 1 or 10 students in the yoga studio I hope you are proud of yourself!
I’ve been asked many times by my students, “how do I get Clients in the studio the first time, once they are in, they seem to love it and come back for more?”
First of all, let’s agree, these days it’s easy to get confused… Do this don’t do that, use Social media, advertise here, advertise here…give me a break.
At the end of the day…and these days, a lot in your business is down to traffic/conversion.
Let me explain.
You can either have very little or no traffic, offline or online, in which case there is no one to convert into clients to.
If you have more than enough traffic, and no sales/leads coming in, there is something wrong with your Conversion.
What does it mean?
It simply means when people land on your website you are not giving them a reason to call you or buy. Or in offline world your receptionist might be turning them away…I don’t know your particular situation but running after a new marketing strategy is rarely solves problems.
What is the solution?
- Get your heads down and figure out what went wrong
- Statistics might be boring but they do give valuable reality checks. If you have 1000 people visiting your page and no sales enquiries, clearly you need to work on your offers on your website.
- Obviously if you have 10 people visiting a page you need then to improve your traffic.
Next step?
I’ll stop here for now, BUT only FOR NOW, because there is no point adding any more until you know the above.
I promise I will share with you great strategies of increasing traffic and generating sales enquiries, so make sure you come back to our blog tomorrow.
If you can’t wait and want to find out more, send me an email and fill out the form to let me know how I can help.
In YOGA
Tamara Machavariani
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