How to get your yoga studio bragged about

(That’s one of my favourite yoga studios in the city I like to brag about)

There is a part of yoga studio marketing that can’t be written down..it’s called the “vibe… gentle yogic vibe”..

So what’s the ‘vibe’ in your yoga studio mean?

Lets take you for a second. You know when you walk into a yoga studio and it just ‘feels’ holistic, cool, homely, it feels right, it has a cool vibe’ and you love it?..

That’s because you feel part of something when you walk in, when you sit down, when the class starts and when you leave. It’s wow factor, cool factor, it’s the yoga studio ‘vibe’

The reason for that is at a deeper level all clients want to be part of something, all humans do, whatever their perception about yoga.

So if you are simply selling yoga classes with no real ‘vibe’ when clients walk in, get serviced and walk out the real question is why would they want to come back?

…So here’s a couple of little things you can do right now.

1. Think about your competition, a studio you really like the feel of, and find out why they think they are your competition.
2. Write down a list of 10 things that make your future studio unique (you’ll struggle on this one)
3. Think like a customer, every step of the way, what they see, feel when they walk in, take class, leave… why would they want to come back?

So … what’s the ‘vibe’ in your studio..? Find out and gracefully race to yoga business success

Tamara Machavariani
Y.B.A.

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