(That’s one of my favourite yoga studios in the city I like to brag about) There is a part of yoga studio marketing that can’t be written down..it’s called the “vibe… gentle yogic vibe”.. So what’s the ‘vibe’ in your yoga studio mean? Lets take you for a second. You know when you walk into a yoga studio and it just
Opposing business side of yoga is old school thinking. Do you agree that “yoga is not a business” will one day be a thing of the past? The debate about yoga is not a business has raged with the growing popularity of yoga in the West in particular. I remember having a meeting with British Wheel of Yoga – national
Are you getting the maximum value from your yoga studio? With over 40 million yoga studios in Google search and growing, how do you make sure your studio stand out among the competition? Here are 5 new habits you can focus on this year. Habit 1 : Put your customers in charge Think like your prospects and customers. Start by putting yourself
That’s me with another Starbucks Coffee in Madrid last year As I walk up the Northern Quarter on my way to a yoga studio, yet again I find myself with a cup of Starbucks soya cappuccino in my hand. In reality I don’t always want to buy another Starbucks coffee, but by the time I reach Northern Quarter I have to pass
Ever since Haddon Sundblom drafted an image of Santa drinking coke in 1931, and later famous Coca-Cola TV commercial of “holidays coming” every year, in many countries, in many different languages, we’ve all waited for THE train to appear through evergreen woods, snow white mountains, and festive lights streets, have not we? and we don’t even mind cola’s “not so pure” taste. And why should
Time to put a yoga class advert in the local paper. So what do you write? Well there are tons of books on this and lots of advice around on the subject but what is the right and the wrong way. Lets look at the right way. First of all what is the purpose of the advert? In my experience most Yoga Teachers
Like a tired marriage, the connection between yoga teachers and students has long been becoming dull. “New age” e-marketing, (social media or otherwise) however are causing heartache. Yoga studios and teachers understand they need digital transformation if they are to remain in the competition, but many yoga businesses are too unsure about the real Return On Investment and unaware of missed opportunity costs to co-operate
I am from the generation when apple and blackberry were just fruit, and life seemed less complicated, no surprise many, especially busy studio owners and yoga teachers might find touch to keep up with all the new apps and technology. Lucky you, every week we are reviewing, recommending and reminding of vital tools you must have in your studio business to maintain the edge
Establishing yourself as an expert in areas … you already are an expert anyways… never been easier with today’s ability to leverage your knowledge on the Internet, blogging what you love talking about – yoga. But how can blogging help you sell more yoga classes? Easy Your yoga studio prospects are searching for yoga classes on the Internet. Yoga lovers
Meet Christine She is a founder and a leading teacher of a Modern Yoga Teacher Training in Vienna, Austria – Yogawege. She first contacted for the same reason everyone else does, on-going challenges filling training rooms. After the first initial consultation with Christine, it was obvious she’d been making same mistakes most yoga businesses make in yoga – non-performing marketing…