Time to put a yoga class advert in the local paper. So what do you write? Well there are tons of books on this and lots of advice around on the subject but what is the right and the wrong way.
Lets look at the right way.
First of all what is the purpose of the advert? In my experience most Yoga Teachers think the whole purpose of the yoga ad is for it to look good in the press/or local shop window. The facts show the look of an advert is secondary. Message comes first. Do great looks pull results?
What is a result? A result is the response that comes from the advert.
What kind of response are you wanting? The obvious answer is you want some business from it. You want a yoga student to pick up the phone and ring you NOW.
If you have spent $/£200. in advertising for one week it needs to be measured by the result it gives not the way it looks. Leaving it to the paper to prepare is a total waste of time and effort. They do not understand your yoga business or what they want your advert to achieve.
So getting back to my main point about what are you saying in the advert. Most yoga businesses will spend time talking about themselves in the advert.
For example…
ad1:
since 1989 we have been teaching yoga of all levels for people every where. We are established and Mary is herself one of the best teachers who studied yoga for 11 years in India.
ad2:
Slim, gorgeous with a drop dead figure. Want to turn heads walking down the street. That’s what we have been doing since 1989… changing lives like yours with a yoga plan that any one can stick to.
Which one would you respond to? Get the point here its the text that sells the product. Build in the right mindset of the client and it pulls results easily. When I say build the right mind set I mean this.
Do clients want yoga class? No, they want their dream look, nothing more, nothing less. So don’t sell yoga class, sell looks instead. If you do that you sell the clients mind set first and that pulls more response. The mind set is what the client is thinking about in relation to your service.
What you say is more important than the look. Don’t get me wrong the look is essential and you need a superb team that create stunning looks but potential clients respond to words first and foremost.
Not sure still? Ask your self what kind of response do I get from yoga ads I put out now?
There are far too many yoga teacher ads out there that have that usual picture stolen from a mag and a bit of text about how great the yoga is and how wonderful a class you can teach. That stuff is poor and gives nothing In return for you. Clients (and yes, yoga students are clients) don’t care how many hours of teacher training qualifications you have, and the ashrams you visited, they care about what you can do for them… its that simple.
Do your self a favor, hire a copywriter or ad man to do it, we can help you with that, email us here, for you if you cannot do it your self. Get a good yoga advert written and if it works for you let it run and run and you will get good results from it. Simply fill the email form and send your enquiry to us!
At Your Service,
Tamara Machavariani and Yoga Business Academy
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