Dear Yoga Teacher
Some years ago while still living in Georgia I first heard about something called YOGA. In fact is was around 1999, my mum had a Yoga book so I would try a few moves at home.
I had no real idea what Yoga (thought it was just about stretching) was about but had enough idea to know I would like to go and practice it more.
So later in life I moved and settled in London. Whilst in London I excitedly decided to take my very first Yoga class. It was a small group but big enough for me to get into the understanding of what Yoga actually was.
Eventually I settled on a dynamic style that suited me.
I have to say.
It changed my own body, it changed my way of thinking, it made me calm and gave me all of the usual benefits of Yoga. I fell in love with Yoga, I was addicted, hooked and definitely in the flow.
I Started To Notice Patterns In Yoga Classes.
Over time I tried a few classes but kept going back to the one I loved the most for these reasons.
I like the room to be busy. It creates a great atmosphere, good vibrations and great energy for everyone.
I like the teacher to be confident, sure and professional. This gives me confidence to know I am in safe hands.
I like the class to have other people in there that are of a similar mind-set to myself as this gives me more confidence to carry on doing Yoga. Clearly all classes are not the same!
So then I had a move from London to Manchester, UK and then had to find a brand new Yoga class and Yoga teacher.
Here’s what I found. And what I found, some might sound familiar. Some might sound commonplace. Some are hard to believe.
One of the first Yoga classes myself and my partner went to was cancelled due to NO pre-bookings (although her website said you could simply turn up). After waiting for 20 minutes with no one there we rang her. She told us her class had been cancelled due to no bookings. She never even turned up on the night to let us know. The room was a private room that had been paid in advance by her and … clearly not used by her. It seemed crazy!
Another yoga class we went to was in a room that would easily take 100 students at our local gym. We again arrived, there was myself, my partner and one other lady. Just three of us in a huge room. The Yoga teacher still insisted on using a headset and PA system despite only three of us in the class. A massive room hired for just 3 students … again!
Recently I found a new Yoga class that was in a stunning room with 35 students, the class was OK. Unfortunately was just not qualified enough, and barely connected with anyone. I wasn’t going back!
I could go on but the one thing I keep seeing time and time again is …
AN EMPTY YOGA ROOM THAT NEEDS TO BE PAID FOR!
Now being a huge lover of Yoga I understand you might not want any commercialization of Yoga yet also being a business person I understand that we all want to be paid for our efforts and works (even Yoga) after all who wants to pay out for a studio and all the other things involved in a Yoga studio only to arrive at the class with NO Yoga students?
Here’s The Opposite… And GOOD YOGA NEWS for You!
Finally I went to one Yoga class in the city of Manchester. I counted over 70 students in the room. Now it really doesn’t take being a genius to work out that class took the sum of £1,500 for the 90 minutes I was there. This class is run 3 times a day and is always packed. In fact there was a line going all the way outside.
- They do this class 3 times daily
- The class is packed (£1,500)
- They open 7 days a week.
- That’s a total of £31,500 a week.
That’s £1,638,000 a year TEACHING YOGA!
No wonder … they cover all the MUST-DO rules of marketing any business (and being a Yoga teacher is a business also)
A RETREAT – PACKED!
Not to long ago I got a call from a Yoga teacher, trainer and healer in Bali. She was having real problems filling her retreat. The price was $4,500 per head. We spoke for a while and she decided to work with me on her trainings.
The client wanted to fill the room with new students at $4,500.
We spoke and I then used what I know from my own skills in marketing to plan, re-plan, and fill her retreat. Linda took huge action and the result was amazing!
Our client eventually got her 11 students in her Yoga Retreat at $4,800 per head
There’s no need to ask if she could pay her rent of course and pay herself a nice wage for helping others!
Next season I helped her to put her latest training together. 15 students at $4,500 and I can tell you… it sold out fast (2 months prior event date)
That’s $67,500 teaching what you love
The system that was designed to pack the place still works today and the events sell out fast.
How was it possible?
The UNBREAKABLE Rules of Yoga Marketing
There are rules of marketing that can never be broken, even in Yoga. As a trainer to Yoga businesses, retreats, classes just like yours I come across one thing continually. It’s the one thing that easily destroys most Yoga businesses. It’s the one thing that can easily save ALL or ANY Yoga business.
It’s the one word that most unsuccessful Yoga business resist. That one word is MARKETING! Yet …
… Gentle Soft Yoga-Like Marketing Can Serve Your Yoga Community With Packed Classes and Retreats
And can also serve you with a nice bank account, ability to pay your bills and enough spare cash to travel on Yoga trainings or retreats into place like Bali, India or any place you choose.
Yoga Mentor is designed to show you, to reveal for you and train so you can fill your studio with lots of passionate yoga students but first let me share this small Yoga studio success story with you.
A client of mine, a North London yoga teacher phoned me up to get some advice on how to fill her Yoga classes in the studio she was renting in the neighborhood. We spoke for 2-3 hours and I have to say had to spent at least half of the time trying to explain it was a good idea to use marketing in her Yoga business.
Finally my client gave in, fast forward to today, she more than doubled her consultation fees within days, re-positioned herself as a higher paying Yoga teacher within her community and created a strong healthy yoga business.
2 years later, she called me to say she’d taken her small yoga studio to a sellable yoga business, which she intended to sell as her creative yoga career took all new, bigger directions. Not bad results to go from worried over business to selling a profitable business, I’m sure you agree …!
Getting Yoga Businesses Busy … Is Easy!
It was really simple.
If Having Yoga Retreats Booked Out Each and Every time is for you, you are invited to…
Join The YBA Mentoring and work with us for 8 weeks!
During the 8 weeks mentoring you will be guided to help
- Create marketing strategy
- Studio Marketing/promotional plan
- Yoga brand positioning
- Art of growing students
- Measure results
- Soft marketing that works for yoga
- In-studio promotions
- New leads generation system
- Client promotions systems
- Leads and conversions systems
- Budget and resource allocation
- Create advertising materials that actually work
Running a business can be challenging, that’s why…
- We will be available to answer any of your questions
- Hands on marketing in alignment to your core values
- Weekly brainstorming sessions
- Weekly detailed reports to help you work on your business
- Results overview
- Testing and continuous goal refinement to help you achieve the best possible outcome.
At the end of the Yoga Mentor program you will be equipped with vital tools to ensure…
- No More Empty Yoga Mats
- No More Cancelled Retreats
- No More Quiet Studios
- New Students
- Filled Studios
- Filled Retreats
- More teaching, less admin
Bottom-Line the Yoga Mentor is Designed to Show You How To Fill ANY Retreat – Anywhere – Anytime!
Is it worth investing in your Yoga business? before we get to numbers, let me share another story
Meet Janice, another yoga teacher from South London. I first met Janice when she came to my workshops I’d be holding in London. After a year or so she contacted to ask if we could help fill classes in South London.
The problem was Janice had to cancel her classes due to no sign-ups. We worked together for a month or so, a few weeks ago I received an email from her: “… I had to add a new group on Saturday mornings due to higher demand.” I thought her small business results were fabulous.
If you are truly interested in sharing Yoga to many, many students you’ll discover very quickly how to pack out your classes!
More story from yoga
Ten New Yoga Students For One Studio Owner = €30,000
Meet Yoga studio owner and teacher, Christine yogawege
Christine is a founder and a leading teacher of the Modern Yoga Teacher Training in Vienna, Austria.
She first contacted me for the same reason everyone else contacts, on-going challenges filling training rooms.
After the first initial consultation with Christine, it was obvious she’d been making same mistakes most yoga teachers make in the yoga business – non-performing marketing… money spent in marketing with no results, expensive newspaper and magazine ads with not even a single enquiry. Has that happened to you?
Christine then invested in some consulting time with me. After speaking for a few hours, I decided we had to become a little more creative fast with Christine’s marketing and that’s what we did.
Fast-forward one month after her initial consultation, Yoga marketing and strategy shake-ups (all done within Christine’s modest budget) Christine’s teacher training bookings has started to take off, in February-March 2012 take she has welcomed 10 new students, and has launched a new Children’s Yoga Teacher Training School.
What you have to remember is that, to invest in Christine’s teacher training course €3,000 euros is required, or 10 Students – € 30,000, that’s really not bad for a new start-up school I think you’ll agree.
Christine continues worked with me directly and our YBA team of specialists worked on her business to help her maximize marketing efforts.
I can only see her Yoga business growing, growing and growing even more as she continues to listen, learn and apply her new skills in her yoga training business.
Number One Yoga Studio In Cardiff Wales…!
This is a true story of a real Yoga Business. Of a married couple that wanted to follow their passion and make a business while doing it. ashtangainfusion
“We are so busy – I was going to say you would not believe, except that you would!”
Here’s what happened.
Liz contacted Y.B.A. to ask for advice on a possible new Yoga business project. Liz is a full-time, very busy housewife, mother and wife with a home to look after. Aaron was a full-time 8-6 worker with Yoga as a hobby and a qualified teacher.
“We are so busy – I was going to say you would not believe, except that you would! With the website alone our inquiries have increased exponentially with the result that classes are filling up fast. We are taking workshop bookings, have 2 overseas workshop inquiries, one booked another being organized now and have been approached for classes by a new yoga studio.”
We had no other option but to deliver fast results for them.
“I look after the girls during the day, then when they are in bed I work on emails, website updates, Facebook and workshops events whilst Aaron goes out teaching yoga! ”
And all this and I haven’t even done all the SEO optimizing techniques that you have taught us. Aaron is Blogging though and I love how easy these are for me to post and complete the SEO details increasing the ranking of our website.
It feels extremely exciting to be so busy with our own business, we are grateful for your help in creating a beautiful looking BLOG friendly professional website. I know there is much more for us to learn but I’m sure we made the right decision choosing YBA to help launch our business…”
Here’s part of what Y.B.A. delivered for AshtangaInfusion Yoga and I promise to share with you.
- Consulted and shared ethical tactics and proven business strategies.
- Created a new brand perception for their yoga business.
- Built a brand new website (AshtangaInfusion).
- Put the website to page one in all search engines so they get found easily.
- Supported and guided them through their life change from regular worker to new Yoga teachers
I knew they could do it because when you use proven yogi approach to marketing it really does work.
We are Ready, Waiting and Willing To Help Fill Your Yoga Classes or Retreats.
If That’s What You Want, Will You Work With Myself and Yoga Business Academy?
You are amazing at teaching, sharing and caring for your clients yet one truth is painfully obvious … Most teachers are not trained how to fill yoga rooms or retreats.
That is painful because without clients you have no yoga school, yoga class or yoga anything. I keep seeing Yoga retreats being cancelled. I see classes empty. I see really great teachers teaching just a handful of students when the classes should be packed out.
Maybe you’re already asking; is it worth you joining Yoga Mentor?
You might be thinking…
- I don’t like Yoga to be commercial
- I don’t like Yoga to be seen as a business
- I don’t like Yoga to be seen as a way to make profits
I want my classes full so my students enjoy the class and I can share the power of Yoga with others.
I want my retreats to sell-out so I can help as many others as possible and create a new life with my yoga skills.
If you are thinking those things you are like most Yoga class and Yoga retreat owners and if that is you, you are in a dilemma because the fact is if you want it busy but are not comfortable with marketing … You will find challenging to run a healthy business.
It’s interesting when we look at one of the kings of global Yoga … CHOPRA … it is their intention to have their message reach one hundred million people.
They know that those kind of numbers will change this World. How does CHOPRA do that? Very simple, they do that using powerful, proven, ethical marketing that shares a message to mankind about Yoga and health.
Part of the Yoga Mentor training is to show you how to replace that mindset and create something that fits you perfectly. How to fill your classes and retreats yet feel ethically fine about doing that.
Here’s How You Can Work With Yoga Business Academy
Enrollment Fee: £1,995
Your investment to have a profitable yoga business starts from as little as just £1995 for 8 weeks , PLUS extra 4 weeks of additional support, just to make sure you really have made a progress.
Depending on the scale of a project, we can offer shorter or longer package negotiable and to be agreed!
Is it worth you investing in marketing for your Yoga business?
One of my very successful clients invested with us a lot of money to fill her Yoga Teacher Training.
You might be like my client and asking your new students to fly around the World to do a Yoga training over 22 days.
Now if you think filling one class with ten students is hard you should try filling a 22 day class with 15 students, yet when we applied good, strong Yoga marketing – the YOGA TRAINING went from not selling to Sold-out!
Was it worth it?
Think of it this way … you need to sell just TWO PLACES to get your investment back, THREE places to double the investment. With our client over the course of just over 12 months we sold 26 PLACES!
Total takings were well over $100,000.
Would you agree the results speak for itself?
Your Investment is just £1995!
If you are already running teacher trainings that is THE PRICE of half a ticket, if you are running already retreats that is approximately 2 students in the room.
How Does YOGA MENTOR Work Exactly?
I will work with you step by step to help you and/or your business partner reach your studio growth goals while still implementing ethical and best marketing practices.
- Discovery interview and initial evaluation – You tell us about your yoga vision
- Detailed assessment of current yoga/therapy business
- Initial brief and recommendations
- Step by step guide to devise and implement profitable, ethical marketing for your yoga. We’ll help you create a blueprint for your studio/class/retreat strategy that works and together we will work towards achieving your goals.
- Measuring results
- You receive ongoing, full-service marketing with innovative and ethical tactics, tools and platforms until you reach your goals of running a dream yoga business.
How do we work together? And what if you are based outside UK?
We will meet weekly via Skype or phone.
You will be guided every week, you will be given detailed weekly “to do” list that will be designed to maximize your resources and start earning back your investments (it is always my priority to help you recoup the initial investment as fast as possible).
End of every consulting session you will receive a detailed follow up report, that will help you guide through your new marketing and student building strategy.
You will have a direct access to me via email, as well as emergency phone conversation access.
Why do I feel so passionate about marketing yoga services? Well… some facts of poor marketing results are hard to ignore…
- Missed therapy appointments = missed cash
- No or lack of targeted promotion = hope and pray marketing = missed sale
- No planned marketing = random marketing = missed opportunities and sales
- Start and give up marketing = going back to the old, non-performing marketing…
- Rents still must be paid
- Staff still must be paid
- Bills still must be paid and more
Why You Will Find Working With Yoga Business Academy Unique
- We are not intimidated by the spiritual community prejudices
- We are free to tell you the truth
- We are not content to just let you tolerate bad results
- We give you dozens of practical ideas, proven tactics and tools
- We don’t confuse you
- We help you help your customers
You become like one of our priorities. Our first, last and ONLY obligation is to you, and you alone.
How to apply
If you have decided and know want to join us it’s really simply all you have to do is email to arrange an interview or fill out enquiry form CLICK HERE.
Finally Work With Yoga Business Academy Are Interview Based.
Simply this means that once you fill out the form I will contact you, arrange a time and date for us to speak, we will talk and if we both feel we are right for each other, we can go ahead, make a payment and make start.
You have an important decision to make. Do you invest in your business or do you just keep trying and hoping that one day your classes and retreats will fill out?
See you soon.
Yoga Business Academy
PS. A careful word of warning
Creating and setting up a sustainable and profitable business takes time. It is the result of a well-planned, well executed strategy and tactics takes time and methodical work. If you expect to create a sustainable income from your marketing efforts within less than 3 to 6 months, you will most likely find disappointing outcome. We advise to any businesses to have a back-up plan while we work on your business.
Enquire today, simply fill out the enquiry form, or call me direct on 0044 (0)7725103966
Tell us briefly about your business and what you hope to achieve
We will get back to you within 24 to 48 hours to arrange initial evaluation (always free)
After that we will agree on the mutually beneficial time to start work on your business.
After that you will be one step closer to growing your dream business, exciting!
Call us, or complete the enquiry form