I loved Mr Coffee.
In the world of Sturbucks, Neros, and zillions of other coffee shops in London Mr Coffee was amazing and I was not the only one who’d agreed.
It was not because Mr Coffee was the biggest or the cheapest, or offered the most sophisticated cup of coffee…
In fact, Mr. Coffee was a little mobile Italian coffee on the wheels, run by Italian brothers (or maybe they just played the roles to sell more coffee).
- You could not sit to drink the coffee – had to be takeaway – served in one size only cups;
- You could not have a wide choice of moca, maca, fruppy lattes – I had to take my cappuccino with milk (despite the fact that at the time I was hooked on soy stuff)
- And Mr. Coffee was “dangerously” positioned right opposite Starbucks in the busy Spitalfields market.
But drinking coffee from Mr coffee was a whole different experience that no other coffee shops could offer.
During my years of working in the City of London, Mr Coffee was my salvation.
Every 7 AM sharp I was there, patiently waiting in a long, long line (among all the other bankers and corporate guys, you know the important people who wear suits).
I would then be served by one of the Italian brothers, the skinnier one was the one usually in charge of making coffee. Occasionally he would shout in his Italian accent, “I should have listened to my mama and gone to school, I would not be selling coffee in the streets now”, now I know he was, of course laughing at people stuck behind the grey cubicles.
But most importantly, the coffee was just AMAZING.
- The smell of freshly brewed coffee;
- The noise of the familiar espresso machine;
- That first sip of coffee, hmmm I can still taste it,
It was more than a coffee, it was like an Italian song and a promise of a romantic adventure.
The whole experience was so authentically genuine, that the experience that Mr Coffee created for it’s customers would help face any boring meeting for the rest of the day with a smile.
And if you think about it, the fact that I used to drink Mr Coffee’s cappuccino (that came out of the little cart) in 2007, and still remembering the aroma and the authenticity of the whole experience gives me a lesson learnt well.
We need not all be making headlines, building airplanes and moving up the career ladders to feel we are doing something amazing.
Mr Coffee’s hard work and authenticity were not driven by just ambition, but rather a self-worth that one can discover through the job well done.
So, the conclusion is, making things and creating services is fun, doing them well and not making a big fuss out of it is important (although it can also fun be to brag about your studio secretly :)).
Whether you are teaching a class in the fancy studio or in a little church hall, healing or treating, doing things well, and taking pride in the job well-done is magnetic.
Cheers to those makers and shakers who do jobs so well.