You’ve got a mail! Everybody loves recieving personal old fashioned letters from someone they know and like. And hardly ever anyone says no to a reall good offer too! So… It has been proven (based on ongoing testing and measuring) that is it 7 times easier AND cheaper to keep old clients. Mathematically speaking, if it costs you $700 to
First of all if you have not done this alreay, give yourself a good tap on shoulders for being great at yoga business, you deserve it! And I mean it We all know what it takes to bring that ONE client in your doorsteps, Client don’t just fall into your path So whether you have 1 or 10 students in the
It’s so hot can’t even lift a finger, Next mat neighbour smells all natural, And as I watch black sweat rolling down my eyes, I make a firm decision to never again buy not water-proof mascara! Bikram yoga experience! As we move from one posture to another (or in my case crawl), my mind can not help but wonder… how
You don’t need to be born a marketing guru to have yoga marketing style yogic way – there are so many perfect examples, Gandhi, Mother Teresa, Iyengar…! Yogic marketing is an attitude, a state of mind. Between this studio and that studio, successful yoga teachers studio is always the first, never second. A successful yoga studio steps lightly around the
So your yoga retreat is a month away and you’ve got to enrol 5 more students to make the trip worthwhile (hey, we all been there). Emergency advertising? Last minute promotion? …The question is which one to go for without costing you a bomb yet bringing you return on investment? Or should you really be worrying about marketing yourself on top of everything
If you’ve never heard of Jay Conrad Levinson… he is like Sage Patanjali of Marketing, so having a lunch with Jay in London was a real treat. At the table Jay turned to me and asked what I did for living, I first went red, then raised my head and replied with pride “marketing for yoga teachers”. Before I managed to
Google recently slapped something like 50 million small business websites, in fact they called it just like that “Google Slap”. In simple terms it means, if you had a yoga website that appeared in the Google search-engine…on page one, that was good. But after the “slap” it no longer exists in Google, consiquently people can not find you on the
“This new yoga teacher is great, Clare has one of those calorie trackers and she actually burnt more calories during yoga class than on a treadmill”. That was a girl chatting to another woman just before a yoga class I recently started going to in the gym. Another lady commented later, “oh, I didn’t like Caren’s yoga class cover, he
I’m just back from my…5th yoga class in Manchester City which is my home in the next few months. 5th yoga class and 5 students in the class… Which raises a question, in the city population of one million how come there are only 5 students per class? I know as far as statistics go, all the latest and trendy
How to Pull Back 60% of Missing Clients in Your Yoga Studio One yoga teacher wrote “Tamara, I have yoga clients that I have not seen in a while…I was thinking of sending cards but have no idea what to write in them without sounding desperate.” Hmmmm… this is a problem ALL studios have to deal with. The fact is, most do