One yoga teacher wrote “Tamara,
I have yoga clients that I have not seen in a while…I was thinking of sending cards but have no idea what to write in them without sounding desperate.”
Hmmmm… this is a problem ALL studios have to deal with. The fact is, most do not, they simply ignore it and chase new clients, daily, weekly, monthly annually.
If you think losing clients from your yoga studio doesn’t affect you, you are dead wrong!
First let me go over a few numbers with you (modify numbers accordingly).
Lets say you service…
100 clients in your studio a week.
10% of those clients do not return to your studio (average is 10%)
That is 10 clients a week you are slowly losing.
Lets guess each client spends on average $60.00 each visit and they visit your studio 6 times a year (renewing class pack membership every 2 months or so…).
First lets add up the missing clients.
10 a week x 52 = 520 clients go missing every year!
Do you know how much they are worth?
520 x ($60 x 6) = 520 x 360 = $187,200
I know…crazy numbers
But this is your opportunity cost of losing clients
So, what’s the solution?
Pulling missing clients back is easy!
What do you write that they can not refuse your offer?
Contact Yoga Business Academy for Consultation – CLICK HERE
To your yoga studio profits
I have been more and more curious about the things we touch and interact with, this includes my relations with the yoga mat. After 14 years I’d say it’s getting serious. My littl... Read more
Christmas is a strange day for me. I grew up in a country where baby Jesus was fictionalised for the kids fairy tales, although some grandparents still kept the tradition of lighting cand... Read more
Europe had gone through two world wars in half a century, today we are discussing the price of a carrier bag. Boring? yes, the scale of a problem compared to the generation war? What a pro... Read more
I am experiencing a micro panic attack as I stare at the paint, brushes, nails, hooks and endless rolls of wall paper in the giant B&Q store near Manchester. Remembering that I rarely go... Read more
Mr Labunski spoke English with a strong German accent, came from Belgium and had been running a publishing house from London’s Old Street studios. He liked wearing green velvet hat wit... Read more
A while back I gave you some tips about getting your yoga studio bragged about, but what do you do when you just can’t get it bragged about? Problem: You teach in the community hall a... Read more
Flashbacks: This was a really fun time in London, I would go anywhere, anyplace to deliver the message that doing what you loved and making a living out of it was fun, cool and possible. I w... Read more
Dear Yoga Teacher I went to a yoga class the other day. It was a class I don’t go to. The teacher was brilliant. Not only did she understood the reality of moving the body but explain... Read more
The other day me and Alan did what we always do in the mornings, walked down to the local Costa for a cup of coffee, but on the way back we did something out of ordinary… came back ho... Read more