You don’t need to be born a marketing guru to have yoga marketing style yogic way – there are so many perfect examples, Gandhi, Mother Teresa, Iyengar…!
Between this studio and that studio, successful yoga teachers studio is always the first, never second.
A successful yoga studio steps lightly around the standards set by “yoga authorities”.
Her secret? She breathes in and out the air in equall balance and puts it back to good use, her way, and always with the same aim: Marketing and yoga should be fun.
A successful and happy yogi follows a few golden rules, but she likes to transgress, too. It’s part of the WHOLE, holistic being.
1. Bye-bye bling
Logos and trademarks is not her thing. She understands logos don’t pay studio rent (At least not right now). Instead she puts her head down and focuses on what brings clients in – marketing her yoga.
2. Certificates no more
Unless she wants to deepen her practice for HER lovely SELF. What’s the use of another certificate if noones coming in to learn? Back to work!
3. Expensive advertising?
Why, when you can advertise free?
4. She gives what people want
Her attitude? “Don’t need to get in touch with your inner god? How about I can make you slim and help you sleep, Shall I book you in?”
“Don’t have time for Shavasana? I’ll give you money back, and please don’t come back, this is not how we work”
6. Touch of arrogance
When her bank manager asks “occupation – yoga teacher?”, she fast replies, “No, I own a business it teaches yoga”!
7. Waship no idols!
She loves her gurus, but she is an icon of yoga world in her own right! “I’ll mix and match the styles today see how it goes”!
8. Latest news from marketing?
Following trends is something she hates but “I’ll do it IF it feels right”
9. Exploring… in her terms
“How can I explore the world and get paid for doing it?” That’s why she is setting up her teachers training school in India…
To your happy yoga DNA
Yoga Business Academy
I have been more and more curious about the things we touch and interact with, this includes my relations with the yoga mat. After 14 years I’d say it’s getting serious. My littl... Read more
Christmas is a strange day for me. I grew up in a country where baby Jesus was fictionalised for the kids fairy tales, although some grandparents still kept the tradition of lighting cand... Read more
Europe had gone through two world wars in half a century, today we are discussing the price of a carrier bag. Boring? yes, the scale of a problem compared to the generation war? What a pro... Read more
I am experiencing a micro panic attack as I stare at the paint, brushes, nails, hooks and endless rolls of wall paper in the giant B&Q store near Manchester. Remembering that I rarely go... Read more
Mr Labunski spoke English with a strong German accent, came from Belgium and had been running a publishing house from London’s Old Street studios. He liked wearing green velvet hat wit... Read more
A while back I gave you some tips about getting your yoga studio bragged about, but what do you do when you just can’t get it bragged about? Problem: You teach in the community hall a... Read more
Flashbacks: This was a really fun time in London, I would go anywhere, anyplace to deliver the message that doing what you loved and making a living out of it was fun, cool and possible. I w... Read more
Dear Yoga Teacher I went to a yoga class the other day. It was a class I don’t go to. The teacher was brilliant. Not only did she understood the reality of moving the body but explain... Read more
The other day me and Alan did what we always do in the mornings, walked down to the local Costa for a cup of coffee, but on the way back we did something out of ordinary… came back ho... Read more